Selling Mineral Water as Sport Supplement: The Magic of Advertising
Presented by Walter Giordano, University of Naples, Italy
Join us for this presentation on “the magic of advertising” as Giordano takes you on a journey “where cat food is perceived as gourmet delicacy and mineral water as a sport supplement.” You will learn how modern advertising spins products by showcasing them in wildly different contexts to build brand identity and meet sales goals.
Giordano is from the Department of Business English at the University of Naples Federico II, Italy. His research spans multiple fields, such business economics, marketing, and accounting. In those fields, his areas of specialization are advertising and financial discourse analysis.
This event is free and open to the Springfield College community and the public.
Light lunch will be served.
For questions, or if you have a disability and require a reasonable accommodation to participate in this event, please contact Fadia Nordtveit at email@example.com to discuss your disability needs.
A Wellness Passport Event